AppId is over the quota
Companies in marketing communications are all about talking to the market, to the customers. However, such a fixation on a consumer market could also result in a severe lack of it on your real market.
Now you might wonder what this 'real market' is. Yes it's true that being in marketing communications must mean you have a lot of methods covered. Internet advertisements. Billboards. Promos. They're all mean to really reach out to buyers. It also then follows that you know a lot about marketing for different industries. The research you conduct is dedicated to discovering the common needs and preferences of thousands.
With so many supposed targets, how can it sound like there's still only one 'real' market for marketing communications?
Well that's because despite how many people you'll attract to boost your clients sales, those sales are for them. They're not for you. Don't forget the source of your own sales and from that, you can easily discern you real market.
So where do you really get your money? Obviously from your clients. Who are your clients? Other businesses. Those other businesses are your real market.
If you've forgotten that or just neglected to think upon the implications of it, then you're forgotten an important part of your business' identity: you're a B2B service. To forget that is to forget an important process of generating B2B leads. Without these leads, how will you know who your next business partner is going to be? How will you plan for your next project if you have no product to promote? Have you forgotten that the famous four Ps include product?
Don't worry, it's not too late. You just simply need to evaluate where you are when it comes that process. In fact, the most important question to ask first is do you have the resources to really maximize it? Chances, are you might have already invested so much in expanding your B2C marketing methods that you either don't think one more would hurt or it will.
The truth is that doesn't matter much. What matters is the next question: Do you know what it takes? B2B lead generation companies use a surprisingly different set of methods that focus more on precision than finding out the common needs of large populations. Again, your real market is the one comprised of businesses and these businesses have key decision makers who can determine whether or not you're capable of giving their company what it needs.
To do that, you might need to use something like a more targeted email campaign or even telemarketing just to get that information. There's no denying that it will be difficult but at the very least, the acquisition of said information will tell your prospects that your business is very much serious in talking things over with them. And even in the case that your resources can't get you the telemarketers you need, there's always outsourcing. These days there have been plenty of telemarketing companies dedicated to the practice of lead generation and appointment setting for B2B. But in the end, the important thing is talk to your real market.
Kurt Wyatt is a B2B lead generation and appointment setting specialist that aids direct marketing and advertising companies in generating quality sales leads and appointments. Kurt invites you to visit http://www.dmacentral.com/ for more information.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น