Telephone strategy to grow your business, increase your client base and make more money

Do you know your receptionists/telephonists can make you more appointments and ultimately more money?

Now, I'm not talking about your reception/telephonists, making outbound phone calls/appointments/chasing up reminders/appointments missed or tracking down regardless of their normal working day consists of-I'm talking about something completely different ...

... something that not one thousand business and not an alternative health practice makes that I know ...

... and, in practice, that is guaranteed to make you more appointments, get more clients and create exponential growth!

In fact it's so simple, yet so effective, you'll wonder why you never thought of it before.

So without further ADO, here it is:

During lunch time when you do not answer the phone, and at the end of the day when nobody is around to answer the phone instead of answering phone or answering machine phone hours have how many of those calls as officer! The voice of real life and someone who knows about how you practice better than anything else (or any one!), you could use.

Before you implement this idea already a couple simple things you need to consider to get the most from this strategy and make it a business booster, that it really is. They are as follows:

1. you will need to have a print-out this week and next week and appointments diary for staff to use out-of-hours. Photocopy or get your practice management system to print out the schedule in advance. Thus, all appointments can be made on this copy schedule and handed over to the books of major assignments for the next shift.

2. you will need to spend what staff (and include myself in this) will be available to work when. You will also need to work late in the evening/night they will answer the phone and appointment-for example they will be answering calls to 9:0, 10:0 or midnight?

3. you will need to have a dedicated phone number for those of hour calls such as prepaid mobile phone that you can use. Thus, your personal phones won't be inundated with work related calls, and it's a lot easier to pass on the phone between all staff working in the system.

4. you will need to make sure that the emergency number are introduced to your patients. Either include this number in the literature or on your business cards.

5. as well as to pay employees their normal hourly wage for those extra hours, you might as well give them a bonus for each assignment that they do and more bonus for each new customer they make for an assignment.

This is one method is guaranteed to increase your Office visit for two fundamental reasons.

Firstly, as you know, not all leaves a message on your answer. Of course they can ring back later during the watch and make an appointment-or they can call in other countries in order to find someone who can help them. Having someone available "on call" will prevent those prospects looking elsewhere and this will allow you to make an appointment for your existing customers from time to time, which are suitable for them and you i.e. you can group all of your appointments in tightly confined areas.

Secondly, as I have referred to earlier, it is much better to have someone who knows how you practice and what you answer the phone. Thus, they can dispel any fears and answer any questions that potential customers may have when calling your clinic, and they are also available to all existing customers have any questions. Nothing is more important than the potential customer to hear real and knowledgeable voice at the end of the phone when they call--and if one is available, they are much more likely to schedule appointments.

There are some costs in this system, but it is balanced by the rise in the number of customers and the business that he brings in he is also one of the methods easier, you can trigger the growth of without you having to investigate other methods of marketing. Give it a try for six months, and I think you will be pleasantly surprised and if you don't you can always revert to the old system.

W. j. Simmons participates in additional health for more than 25 years as a practitioner and teacher. During this time, he noticed a wide divergence between how successful individual clinics have been one that had little to do with the skill of the doctor.

Successful clinics were all procedures, allowing them to maximize the number of patients whom they are attracted to existing patients and create links to will.

Learning from these doctors allow him semi-retire in his mid-40 's and help others grow their own clinics, using easy to implement ethical ideas. This know-how is available as the exponential growth of the practice. Receive a free copy of "how to generate high-quality leads and appointments" containing sixteen strategies to increase your patient numbers from http://www.exponentialpracticegrowth.com/newsletter.html. and start growing your practice now.

Make Use of Software Leads and Software Appointment Setting to Run an Effective Campaign

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Professional Telemarketers - Have Them Talk To Your Real Market

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Companies in marketing communications are all about talking to the market, to the customers. However, such a fixation on a consumer market could also result in a severe lack of it on your real market.

Now you might wonder what this 'real market' is. Yes it's true that being in marketing communications must mean you have a lot of methods covered. Internet advertisements. Billboards. Promos. They're all mean to really reach out to buyers. It also then follows that you know a lot about marketing for different industries. The research you conduct is dedicated to discovering the common needs and preferences of thousands.

With so many supposed targets, how can it sound like there's still only one 'real' market for marketing communications?

Well that's because despite how many people you'll attract to boost your clients sales, those sales are for them. They're not for you. Don't forget the source of your own sales and from that, you can easily discern you real market.

So where do you really get your money? Obviously from your clients. Who are your clients? Other businesses. Those other businesses are your real market.

If you've forgotten that or just neglected to think upon the implications of it, then you're forgotten an important part of your business' identity: you're a B2B service. To forget that is to forget an important process of generating B2B leads. Without these leads, how will you know who your next business partner is going to be? How will you plan for your next project if you have no product to promote? Have you forgotten that the famous four Ps include product?

Don't worry, it's not too late. You just simply need to evaluate where you are when it comes that process. In fact, the most important question to ask first is do you have the resources to really maximize it? Chances, are you might have already invested so much in expanding your B2C marketing methods that you either don't think one more would hurt or it will.

The truth is that doesn't matter much. What matters is the next question: Do you know what it takes? B2B lead generation companies use a surprisingly different set of methods that focus more on precision than finding out the common needs of large populations. Again, your real market is the one comprised of businesses and these businesses have key decision makers who can determine whether or not you're capable of giving their company what it needs.

To do that, you might need to use something like a more targeted email campaign or even telemarketing just to get that information. There's no denying that it will be difficult but at the very least, the acquisition of said information will tell your prospects that your business is very much serious in talking things over with them. And even in the case that your resources can't get you the telemarketers you need, there's always outsourcing. These days there have been plenty of telemarketing companies dedicated to the practice of lead generation and appointment setting for B2B. But in the end, the important thing is talk to your real market.

Kurt Wyatt is a B2B lead generation and appointment setting specialist that aids direct marketing and advertising companies in generating quality sales leads and appointments. Kurt invites you to visit http://www.dmacentral.com/ for more information.

How to Find The Best Call Center Services

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Surprisingly many businesses chose their call center service providers based on their fancy technology and not their ability to produce results. This is like betting on a race where the car is super fast but the "driver" has little or no skills at all. In today's market there are hundreds of companies offering high end technology and cheap call center pricing. Such popular appeals are the $9 dollar per hour caller programs, but buyers beware, you get what you pay for. Like the need for a skilled car driver business need a highly skilled person to be effective. It is highly unlikely that anyone will pay $9 an hour for a telemarketer and actually end up with a person that has any sales skills whatsoever. These low cost companies hire non-skilled employees with talents that are limited to reading the script on their computers. There business is built 100% on the "it's a numbers game rule", or the fact that if a caller makes enough calls he or she will eventually close a deal.

When a company begins interviewing prospects they would be well served to find a company that has experience in business to business sales. Agents that are skilled at selling by phone are 50 times more likely to set an appointment, create a lead or convince a prospect to make a favorable decision. Make no mistake, at the end of the day it is all a selling game.

It is best to stay far away from companies that do not allow a testing period prior to engaging in a long term costly contract. A company that believes in its employees will have no hesitation allowing a client to try their services but they can expect to pay somewhere between $35 to $45 per caller hour. This may seem like a chunk of change but if someone were to calculate the math they would soon discover that doing this in-house would cost around $11 per hour for the telemarketer (plus benefits) and then they still need to build in the managers, phones, computers and extra office space.

An in house campaign can run a small office upwards of $50 hour and if that's not reason enough to outsource the work it would also be wise to keep in mind that they may not able to develop a script or find good talent to do what many consider a painfully brutal job with little satisfaction. Further, most business have no idea how to run a call center and moreover have no interest in the headaches of the time and money that goes into running one.

Author writes about a variety of topics including call centers, lead generation, appointment selling and telemarketing. If you would like to learn more please visit http://www.profilesandreviews.com/ or http://profilesandreviews.com/about-us

The Costs Of Telemarketing

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UK Telemarketing Companies

There are over 600 telemarketing companies around the UK all offering promises of great services, quick results and value for money.

There are 3 different kinds of telemarketing company:
Outbound Calling - Where calls are made to prospects and clientsInbound Calling - Where calls are received (like a call center or secretarial service)Both - Some telemarketing companies offer both (business is tough so they will tackle anything).

Most of these telemarketing companies are small, with less than 10 staff. Most are set up by ex telemarketers that have decided to go it alone and set up businesses for themselves.

Any new business has three objectives:
To bring on new clientsTo offer a good serviceTo generate revenue

Any new telemarketing company needs to generate lots of profit in order to afford staff costs, rent costs, expenditures and additional things (such as houses, cars, holiday's etc.) that the owner requires. All this needs to be taken into account when discussing the price of the campaign.

Telemarketing Charging Ranges

There are a few different charging models to calling, most companies conform to per day, but there are other structures.

Per Day

Calling companies range from freelancers that offer a 1 man band approach to lead generation and may charge ?150 per day (plus VAT @ 20%) up to larger established agencies that charge ?600 per day (plus VAT) and maybe a setup fee.

Per Month

Some calling companies charge a monthly retainer for ongoing calling which could be ?1,000 per month (plus VAT) up to ?6,000 per month (plus VAT) for more targeted work or using larger numbers of staff.

Per Call

Smaller calling companies offer a cost per call route (maybe 50p + VAT) which is a bit more flexible to smaller businesses. Calls that are not connected are not normally charged, so smaller businesses can see and track progress a lot closer to assess how results are looking.

Generally the smaller the calling business, the cheaper they are, as they have less overheads. This could mean less experience in telemarketing, but could mean a more personalised service.

Why Telemarketing Costs Vary

All calling companies have different charging structures based on what they feel they can get away with. This is the nature of sales, cost is not about the value, but what the seller can get away with. Similar to petrol prices these days, garages charge ?1.40 per liter because people are happy to pay that. For a days calling, is people are happy to pay ?400 and feel they are getting value for it, then that is what would be charged (maybe a little more).

The most popular form of charging for calling is a day rate (sometimes a monthly rate) for both inbound and outbound calling on the basis that it can be easily invoiced.

Most telemarketing agencies that are new will start on a lower day rate (say ?150 + VAT) and then increase it once they have a regular number of customers.

Tips For Negotiating Costs And Rates

One of the most important factors to consider during 2012 is results, cold calling and appointment making this year will be difficult and unfortunately the customer may be stuck with a big bill for calling work.

Work is slow and many businesses are reluctant to buy without an absolute need; therefore pushing for sort of results based work or guarantees is wise.
Ask for guarantees. Many telemarketing agencies will shy away from results based calling; however times are changing and some sort of guarantees are needed to avoid high day rates and no results.Shop around different agencies, there are lots of calling companies around and all are hungry for business.Ask for a trial before committing to a contract. Many agencies now offer 2-3 days of free calling to prove their worth and free trails are quite common.

Times are hard for all businesses and 2012 will be a make of break year for a lot of companies across many industries (retail, engineering, medical etc.) due to changing economics, government cutbacks and lower overseas prices.

For UK businesses, finding a reliable telemarketing company that can produce results is important; for calling companies, the need to go the extra mile and put in the extra work to satisfy UK companies is necessary.

Marketing Quotes is a free price comparison service to UK businesses to help get free quotes and advise from local marketing companies.

Network Management Sales Leads? Telemarketing Is Great

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Working in the IT sector can be tiring. And why not? With the current state of the economy, there is no doubt that a number of companies are having a difficult time keeping up with their business operations. For those who are in the brink of closing down, they have to rely on an age old technique that has been proven useful and effective - telemarketing. It's true; telemarketing is a direct marketing tactics that gave firms hope in this competitive world. It's the best for getting network management sales leads, since this method is designed to actually get these. You can be sure that with the help of professional telemarketers, more business prospects can come into your firm. That's good news, since your firm is dependent on getting new business to work.

What makes IT telemarketing such an ideal tool for business is its ability to penetrate barriers. We all know that it can be very difficult to look for new markets because of the lack of advertising. Companies these days need a good marketing plan to attract the attention of these prospective customers. It's for this reason that they have gone to rely on telemarketing services to produce results. When it comes to delivering good professional managed services sales leads, telemarketing is the right method to use. There is this quality in telemarketing that makes it possible even for small firms to find new markets. Indeed, a single telephone call can bring as much results as that of hundreds of printed flyers, dozens of radio promotions, and a couple of TV advertisements. You just have to try it to see its true powers.

There are also other functions that telemarketing can work on. For example, it can deliver good network maintenance sales leads for companies involved in the repair, management, and maintenance of a company's network systems. Telemarketing is also a nifty tool when it comes to making good network management sales leads. That's the kind of asset that can be used to get new sales or to improve their position in the market. So many things can be gained with the use of telemarketing. It's very easy to use, affordable, and delivers the leads to you in a very quick manner. You don't have to worry anymore about getting a good start in business. Telemarketing will be there to make things happen. Any company concerned in improving their sales would know that telemarketing would be the right answer for the firm.

IT sales can be possible with telemarketing services. There's no doubt that something as simple as this can actually bring the solutions needed by any firm. Think about it. Telemarketing has been around for decades. The mere fact that it has lasted this long only shows just how viable it is in improving the operations of a business. With the quality of the leads that they deliver, there is no doubt that these professional telemarketers have what it takes to bring an IT firm to a better position. Despite its seemingly "low-tech" appearance, telemarketing has proven itself to be the ultimate tool in IT sales. You can be sure of success with the use of this direct marketing method. Let's just say that this is merely an investment on a new marketing campaign, and it's one that you are so sure of succeeding. You won't be disappointed.

Do you want to give it a try? You should. This is an opportunity that you shouldn't let go. There are tons of things that you can gain with telemarketing.

Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit http://www.it-sales-leads.com/

Weak Sales? You Might Need An Image Makeover In Telemarketing

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How can a business stay profitable in today's market? The answer can be fairly is simple. All they have to do is to get the best business data. Well, this is something that is easily said than done. After all, information gathering is one of the most difficult tasks that a company can undertake. It is human nature to resist attempts of people you do not know of if they are asking you for information. This is a job that will require the careful skills of telemarketers. Come to think of it, they are the best for this type of work. The information they can gather is very valuable for many firms. That is, of course, if the telemarketing firm that you are working with is actually capable of doing their job. If you are not satisfied with the way your telemarketer is currently doing their job, then maybe it is time for you to change your telemarketing tool.

A company's image depends on its ability to present itself in the market. Making a good impression is very important for those that want to attract and keep customers in the long run. You can promote an image of being a professional company through the help of such companies. Print media, the television, and even the radio can be used to promote your company. Of course, when it comes to sheer effectiveness, nothing comes close to what telemarketing services are capable of delivering. It is a business investment that should not be overlooked, as this method can bring more than what companies can imagine. This can help your company reach newer heights of success. This may sound to be overly optimistic, but history and experience clearly shows that there are some things that only telemarketing services can do. Of course, it is assumed here that the telemarketing company that you hired can actually do their work.

Replacing a poor performing telemarketing company may sound easy, but if the truth is to be known, this is a task that can create plenty of complications. It is not easy to choose a replacement. Yes, you may say that there are a lot of telemarketers that have all sprang forth around the world. The problem here is that there are not that many of these firms that can actually do their job. In fact, there is the real possibility that some of these firms are actually scams. You will want to avoid such a company. This may call for a little more effort on your part, but at least you can be assured that what you are doing is right. This is your business we are talking about here, and this is something that you should protect at all cost.

In the end, the person with the final say is certainly you. Only you can decide whether working with a telemarketing firm can actually help you and your company improves its image, as well as the efficiency in serving your customers. Who knows, this might be the very thing that you will need.

Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through Telemarketing. To know more about this visit: http://www.callboxinc.com/

Get Software Leads and Business Appointments With Software Telemarketing

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The amount of profit that is made is what determines whether a company expands in the long run, or if it should compress. Expansion, of course, is a good thing as it means the company is doing well and making a healthy amount of profit to keep it functioning. As for compression, it means that the company may have to cut back on costs and even do with reducing the number of staff they have working for them. In other words, compression is not something good for a company as it means that the company is performing in a relatively poor manner. Many software firms also face this type of problem and are in need of effective sales and marketing solutions. One such possible solution could just come in the form of software telemarketing.

Software telemarketing is a good idea and choice to make for software firms that are in a bind when it comes to available resources. Outsourced services are offered at reasonable prices and can be what some companies who have limitations on other things rely on. For a software company, software telemarketing may become the most effective solution, one that comes at a good price for the service that is offered. These telemarketing firms offer services such as lead generation, becoming a contact center to address customer needs and take client calls, or even for doing software appointment setting. But for a software firm that is need dire need of doing better on the side of sales, lead generation and appointment setting will do quite nicely. After all, software leads are a very important to any software firm that wants to find prospect companies that would be looking to do business with them. These software leads can be designated as ERP leads and such; ERP leads can pertain to leads that aid in finding prospects for ERP sales.

Software telemarketing also has something called software appointment setting, a great marketing strategy to make use of if you are running the type of software firm that relies heavily on having business appointments with clients in order to introduce your products and services. After all, establishing a nice business relationship at the start is always a good thing to have. However, getting passed all the barriers is not an easy task, especially if you or your sales representatives just walk into offices and talk to the secretary. Software telemarketing and skilled telemarketers allows that gap to be bridged as telemarketers are known for being good with getting passed all these barriers and getting to the client. Basically, what software appointment setting does is aid you in getting and scheduling business appointments for software sales with your prospects, as the name may seem already self explanatory.

With lead generation services to get you software leads such as ERP leads, or even CRM sales leads, you should be able to make finding prospects much easier. And with software appointment setting, meeting with your clients to introduce your products and services, and hopefully get a sale or business deal going should also turn into such a trying task. Software telemarketing truly is an effective marketing strategy to make use of.

Claire Hansen works as a marketing communications program manager. She is inviting you to visit http://www.erpsoftwareleads.com/ to learn more about lead generation and appointment setting for the software industry.

The 7 White Lies Prospects Tell Telephone Prospectors

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One of the secrets for being more effective and successful in telephone sales is to know the types of objections you are likely to encounter. When you do, you are never caught off guard because you are better prepared to deal with them.

For instance, here are the top 7 objections telephone reps typically encounter in the initial phase of a call; usually during or right after the opening statement. You can call them 'white lies' because the prospect tosses them out because they want to get rid of you not because they're honest truths.

White Lie #1: I'm in a meeting

When you hear this objection don't you think, "Oh ya... then why did you answer the phone?" This is a wonderful mistruth because it tends to make the caller feel slightly guilty that he/she interrupted. It tends to work too. Reps utter some sort of an vague apology and say they'll call back. Meanwhile, the lie worked in getting your call deflected.

White Lie #2: Call me back

This is a very clever deception because the prospect leaves you with the feeling of 'hope.' We kid ourselves into believing that she REALLY DOES want us to call back and so we fall for it. Sometimes we even suggest a time and a date to which they agree. The only problem is the prospect is rarely there... thanks to call display and voice mail.

White Lie #3: Send me/e-mail me some Information

This is such a brush off. Sort of a cousin to the 'call me back' lie, this objection creates a degree of hope. I have watched reps gleefully stuff an envelope or spend 15 minutes composing a wonderful e-mail with 9 attachments, all the while confidently believing the prospect is waiting with baited breath. Don't hold your breath on this one either. The grotesque majority don't want your e-mail, letter or fax. They asked for it to get rid of you. Don't fall for it.

White Lie #4: I'm busy

This is not really a lie but the net result is still the same. Guiltily the telephone rep feels like he's an intrusion and gets knocked off his game. Quickly the valiant rep tries to recover by asking when would be a better time. The prospect says, "There is no better time, you'll have to just try later." The call comes to a grinding halt.

White Lie #5: Don't Need/Want Anything Right Now

Delivered politely, this little bit of misdirection works like a charm almost every time. The poor sales rep doesn't want to appear pushy and aggressive so he or she backs off immediately. If there's no need then there's no opportunity, right? The call ends nicely with a promise by the rep to call back 'in a few weeks.' Meanwhile the prospect has dodged a sales bullet and goes on merrily with his day.

White Lie #6: Send me a Quote /Proposal

This is probably the nastiest of the white lies. It's nefarious because the prospect might well be wasting a lot of your time and effort getting you to do work that he or she will never seriously consider. Proposals or quotes suggest that the client is serious about buying. Diligently and eagerly the rep takes the time to churn out a quote or proposal and makes countless follow up calls. Meanwhile, other, legitimate prospects are ignored or put aside.

White Lie #7: Satisfied with Current Vendor

Like its friend, "Don't Need Anything Right Now" this coverup is usually based on a truth. It works because it deflates the eager drive of the unsuspecting sales rep. We take the prospect at his word and dejectedly hang up. The prospect may indeed be happy with his vendor but a whopping good offer or an exciting new product may turn his head.

3 Steps to Managing Little White Lies

The trick to dealing with these lies/objections is not to cave in. Use these three steps to get past the lie and get the client talking.

Step #1: Empathize. No matter what the prospects throws at you simply pause and say, "I understand." It buys you some time to think and catches the prospect off guard a bit.

Step #2: Ignore it. It's probably a lie (although in some cases it could well be the truth) anyway so trying to respond to it won't solve the problem.

Step #3: Ask a compelling question. Start with this trigger phrase, "Jim, one quick question before I let you go..." Believe it or not, most prospects have a conscience. They know they mislead you and many of them feel slightly guilty. They will usually feel compelled to answer the question.

The trick is to ask a question that gets them thinking about a pain or a gain; a motivator; something that is compelling and out of the ordinary. For instance:

-A financial adviser might say, "Are you absolutely, 100% satisfied with your portfolio's performance this year?"
-A safety poster rep might ask, "Roughly how many man hours have you lost to industrial accidents over the last six months?"
-A sales trainer might inquire, "Are all your reps meeting and exceeding their sales quota for the year?"
- A TENS reps might ask a chiropractor, "Has the economic turn down had an impact on the revenues of your practice?"

Questions like these tend to give pause. While they won't always hook the prospect's interest, some will. If the question works, you can ask more because now the prospect is engaged; mission accomplished.
This is where preparation and planning comes into play. You KNOW with absolute and utter certainty that you're going to encounter these seven little lies throughout your calling day. If that's true -and it is - then you need to have a strategy whereby you don't fall for the lie and make a game of it by countering with a compelling thought, issue, concern, problem, opportunity.

Know the little white lies and have your counter question prepared ahead of time.

Jim Domanski is president of Teleconcepts Consulting and works with companies and individuals who struggle to use the telephone more effectively. Author of four highly regarded books on tele-selling, Jim also writes two e-newsletters for tele-sales reps and tele-sales managers. He has also provides training and consulting to audiences, universities, and clients through the US, Canada and Europe. Visit his website at http://www.telesalesmaster.com/, sign up for his newsletter (Tele-Sales Vitamins) and download articles and download his Special Report: "The Top 10 Voice Mail Blunders and What You Can do About Them."

Following Up Sales Leads Instantly

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AppId is over the quota

Many businesses get new business leads through every day and some do not have the time to follow them all up. Sometimes leads that are followed up do not respond to an e-mail, or the client does not answer the phone; at this point many companies will just leave the lead.

In sales terms, the longer a sales lead goes unresponded to, the colder it becomes. This could be for a number of reasons:

The client has gone onto another website and found what they needThey have been contacted by another company and 'sold to' from that competitorThey have changed their mind and gone a different route

The term 'strike while the iron is hot' is an important one in the sales world and following up sales leads needs to be done within minutes, while the client still has the interest/topic in mind. The longer it is left, the client may then shift priority and put the query they enquiried about onto the back burner.

Chasing Sales Leads

All enquiries cost money, some from the advertising that they originated from, or from the marketing that happened to bring them in. Businesses that get lots of leads sometimes struggle in following them all up, older leads that have not responded to a follow up call/e-mail may get forgotten due to the more recent leads that have come in.

Organised businesses do record all sales leads on a database and then follow them up methodically based on a call back system. However sometimes this can also create problems in that the time spent loading leads up and call back attempts may mean that sales leads slip through the net.

Non sales people do struggle with follow up sales leads sometimes and often give up chasing clients after 1-2 attempts at calling; however research has shown that it takes an average of 7 attempts to get hold of a prospect.

Consider Outsourcing Sales Lead Followup

For businesses that only get in 2-3 business enquiries a day, outsourcing may not be best option, as a little organisation and tenacity is all that is needed to ensure that leads are followed up promptly and as few as possible fall through the net.

Businesses that get 10-20 sales enquiries through a day (or more with marketing events or exhibitions) may need to consider outsourcing the follow up to a telemarketing agency to handle and provide feedback on. This way all leads are going to be logged and put into a proper call back system to ensure that each one is chased and none slip through. There are always going to be leads that are hard to follow up (due to people being busy or not answering their phones) or dud leads, but the wasted leads should be kept to a minimum.

The main thing to remember is that sales leads need to be followed up within a few minutes of them enquiring, following up a lead hours or days will only lead to sales leads going cold and customers going to competitors.

Marketing Quotes is a free price comparison service to UK businesses to help get free quotes and advise from local marketing companies.

Carry a Light Cross in Insurance Lead Generation With Outsourced Telemarketing

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AppId is over the quota

Every one is carrying a cross. Nobody lives in this world without burden nor with happiness alone. The same is true in business. All companies, even the giants, are laboriously carrying their own crosses, from the demands in production to the always changing status of the soft economy. There is no time in a year that a heavy load is absent. This constant struggle is made worse by a mild to severe blows from unexpected events, like skyrocketing prices of raw materials or fortuitous circumstances, e.g. fire.

With a weak and ineffective insurance lead generation and insurance appointment setting, the weight is made graver. Instead of giving support to ease and to hasten the sales cycle, it adds to the problem. The inability to fill a sales pipeline with qualified leads, such as life insurance leads or auto insurance leads, is spoiling a company's mission of reaching its goals with less pain and modest speed. The overwhelming expenses resulting to meager results deeply cuts performance and the overall financial stability of a company. For small-and-medium businesses and neophytes, the situation is worse since all companies carry the same cross. As opposed to veterans, they are still fledglings, and are still still half-conscious of the whats and hows of their journey.

All of these appalling things have solutions and among them, one is guaranteed to be of great help, which is a partnership with an outbound call center. This alliance is through buying leads from an outsourced telemarketing program. Third party service providers use client profiling, cold-calling and appointment setting as their prime tools in qualifying a sales lead, e.g. health insurance leads. It allows clients to gain adequate resources-manpower, business contact list, technology, management-of the telemarketing firm.

It is always true that two is better than one. Having a reliable partner that will give support on a firm's carrying of the cross is enough to hurdle the challenges stored in B2B lead generation. Through partnership, firms will be able to save a material quantum of stamina and time that will be used in concentrating to core functions. The relief from generating sales leads gives great opportunity for a company to improve internal efficiency. Equally important is the fact that a large amount of money will be saved, which, in turn, is to be saved for later crucial expenses.

True enough, a lighter cross is born with buying leads through this outsourced service. But, this does not mean that a company has to be complacent in choosing a service provider. The truth is that a company must exercise due diligence in picking its partner. This is so because the rewards of lead generation will only be realized if done properly.

Kurt Walters works as a business intelligence consultant. He is inviting you to visit http://www.ledgerleads.com/ to learn more about lead generation and appointment setting for accounting, tax and financial services.

Why Prefer Telemarketing?

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AppId is over the quota

IT entrepreneurs dread the idea of having to face competition. Those who will imitate their business and will put a store right next to theirs is something that they can't stand as a fact. However, all is fair in business. When you are in the industry, expect competition to come. It really happens, but you can do something to stay on top. Yes, and the sooner you get the idea, the sooner you can focus and act to keep your business ahead. With the help of a good marketing strategy, you can become profitable in the market. You can use telemarketing, the old cold calling technique that has long been known to be an effective marketing tool. It can generate IT consulting leads for your firm. Through network consulting leads, you can find profitable markets and you can establish a presence there.

You should not undervalue the capacity of this technique. It can be your most powerful tool to make your marketing campaign successful. Although many people would say that this kind of technique is no longer effective in today's industry, the truth remains that this is still the most effective and efficient tool when it comes to marketing IT products and services. One cannot comprehend just how potent a well-placed telephone can be in strengthening the relationship of IT firms and their prospective customers. Take it or leave it, this strategy remains the best in delivering tons of network consulting services leads to your business. These business leads are what you need to make your firm stay afloat. Just imagine the benefits that you can get when you use telemarketing service to improve the performance of your business and strengthen the relationship with your customers.

Other IT firms that involved in management consultation can also attest to the usefulness of telemarketing services for IT. They use this in generating good IT management consulting leads. Leads such these are very helpful to them to get new business and opportunities. Telemarketing has really what it takes to turn around the fortunes of these businesses for the better. There are several companies that have made it through in spite of the hard times because they have decided to use telemarketing to aid their business operations. This is especially true for companies that in need of IT management services leads to operate perfectly.

Despite the negative public perception, telemarketing is still doing amazing jobs to different industries. The reason is that a lot of efforts have been exerted by phone marketing companies together with the government to lessen the number of unprofessional and unethical telemarketing companies. If things appear this way, then sooner we will be seeing this marketing by telephone as a reputable profession again. Not only this, it would now be an asset to companies that use it too.

So what do you think of this? Really, you should give telemarketing a try. It's an excellent investment that you would not regret having. It will bring you more profits and mouth watering results. After all, these are what you want in your business.

Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit http://www.it-sales-leads.com/

Is the Telemarketing Industry Going to Fall by the Wayside?

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AppId is over the quota

It's difficult to know exactly how long the telemarketing industry has existed for.

According the Wikipedia telemarketing page, DialAmerica were one of the first market entrants and commenced inbound and outbound calling way back in the 1950s.

The industry has grown steadily since and experienced a boom in recent times with the advent of new telemarketing technology, decreased telecommunication costs and the growth of cheaper overseas based call centres in countries like India and the Philippines.

A 2005 PricewaterhouseCoopers report dramatically highlighted one of the biggest reasons for the increase in telemarketing activity. Telemarketing wages in countries like India are typically less than half that of western nations.

The industry has come under heavy fire recently from consumers in response to a reported increase in the volumes of calls received.

The backlash is quite apparent online.

In 2012, Google's web index boasted a whopping 2 million plus pieces of content matching the search query of 'hate telemarketing'.

Some companies are also reporting the number of people refusing calls is on the rise.

Many commentators are now predicting that the telemarketing industry will decline in future years, but just how likely is this?

Predicting the overall rise or fall of a marketing channel is no simple thing. But one thing remains highly likely, business will continue to invest in telemarketing as long as it's remaining profitable. So what impacts profitability and how might this change?

Below are some of the key challenge facing telemarketing programs today and some thoughts on how these challenges will need to be addressed in order to keep telemarketing viable.

List quality: Telemarketing and indeed any form of direct marketing is largely a success or failure based on the 'list' quality.

The list is primarily relevant to outbound calling and usually consists of current and past customers, prospective buyers and people who have never been in contact with the company.

Very broadly, lists are referred to as warm or cold. Warm lists are people that have previously purchased a product from a supplier. A cold list tends consist of people who have not purchased and do not have a prior connection with an organisation. These names are often obtained from a telephone directory or commercial list supplier. Warm lists tend to be highly profitable for organisations with a reasonable buffer against poor results. Cold lists tend to perform worse than a warm list and anecdotal evidence would suggest that cold lists have degraded in performance in recent years.

In order to prevent telemarketing programs from falling by the wayside, there will be a greater need to ensure customers have enough trust in companies to supply their telephone number and be willing to engage with the relevant company.

Companies will also need to develop innovative programs that generate their own high quality proprietary cold lists.

Agent quality: Agents are the telemarketing operators who either make an outbound call or receive inbound calls.

Agents need to be skilled in order to maximise results and many a telemarketing program has failed due to lack of skilled agents. Agent quality also becomes more of a challenge when utilising agents in foreign call centres who may not have experience in making sales in what's often a second language.

One of the key challenges to keep telemarketing vibrant will be in managing a careful balancing act between employing higher paid and performing native English speakers and overseas based agents in order to maximise results.

Labor costs: Good salespeople are hard to find and are often expensive.

One of the challenges going forward will be managing potentially escalating labor costs alongside the breakeven point of telemarketing programs. Rising labor costs may well see more marginal telemarketing programs being dropped from the annual marketing plans of many companies.

Legislative risk: In recent times there has been stricter legislation enacted in many nations to combat the rise in telemarketing programs and consumer concerns.

Many companies that rely heavily on telemarketing as a source of revenue may be impacted by unexpected changes to telemarketing and communication laws. Telemarketing may reduce in volume as a result of this although it's hard to categorically claim that it will 'fall by the wayside'.

Reputation risk: There's a long history of companies altering their marketing tactics in response to concerns around damaged reputation.

It's quite possible again that companies may elect to rid themselves of many telemarketing programs, however as long as companies are profiting from telemarketing, it's unlikely that it will disappear as a channel.

In summary, telemarketing is certainly facing some challenges, however we are more likely to see telemarketers becoming more sophisticated in their approach to the channel rather than the entire channel falling by the wayside.

Justin Fleysman is a marketing consultant with over 10 years experience in direct marketing for commercial, public sector and not-for-profit organisations.

A Guide In Selecting the Right B2B Telemarketing Company

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AppId is over the quota

Because there are so many business-to-business telemarketing companies around, it is very essential to select the one which is 100% focused. You need to be confident that they will represent your company in a professional manner, and you need to be sure that they will strengthen your company's brand. Selection is often difficult, tiring and time-consuming process. However, there are quite a wide number of criteria that would help you determine a suitable agency for you.

When you set about choosing your B2B telemarketing agency, you need as much knowledge as possible to make the best possible decision.

First, you need to consider the reputation of the company in the industry. It is critical to know if they are members of any consumer protection agencies like the Better Business Bureau, and if they have been featured in any publications in recognition of their work. Their previous accomplishments will ensure you of quality performance and increase your confidence of making them as your inside staff.

The second thing you need to know is the specialisation of people they employ. The agency must have seasoned professional telemarketers with years of experience in telesales. There are telemarketing agencies that only provide services like data cleaning and surveys, so it is very necessary to choose one with people who have done telesales in quite a long time now.

Third, learn the entire telemarketing platform that they offer. Spend time in understanding and evaluating how your campaign will be created and managed. You will know the right one if they present you with a systematized approach to creating and executing your campaign to achieve success. You need to give due attention in understanding how their process will work to ensure great results.

Fourth, look closely into the agency's technology and technical support. Ask the agency about their technical support. Can they easily import and export data? Does their technology allow them and you as a partner to track, listen in to and review telemarketer calls? Their system should be integrate with email campaigns to make the calls more productive. They should also have the capacity to do real-time reporting.

Last, your proposed telemarketing partner should have the capacity to recognise the issues that your company have on a day-to-day basis. This may seem unrelated, but it is very important that you choose an agency that will find a solution that will help to resolve/eliminate or address these issues. This means that your partner will have a real impact on your business. It should be up to the agency to position themselves to address your problems.

When it comes to business-to-business telemarketing, the landscape of companies to choose from often seems limitless. So it is very important to select the right one. It should not only be based on price but more importantly on what you can get for what you pay for. Consider the factors above because once you have your priorities set, then it will be time to start looking at individual telemarketing companies. So give your money the best value by choosing the right company for you.

Oliver Scott works as a professional consultant. He helps businesses in UK increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.co.uk/

Lead Generation - Stepping Stone To Successful Marketing

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AppId is over the quota

An important aspect of marketing, specifically internet and Business-to-Business or b2b marketing is the process of lead generation, often achieved by sending e-mails or through telemarketing techniques. Generating leads is in simpler terms building a database of potential customers who have or will show interest in your company's product or service. The purpose behind a company's lead generation can be varied. From creating an emailing list, a newsletter list or just as a direct marketing technique to reach customers and businesses easily.

The most common techniques of acquiring leads are through existing customer referrals, or through responses because of an advertisement or publicity stunt. Lead generation is also obtained through the process of search engine optimization these days. A company's marketing department is forever striving to generate quality leads and targeting specific markets, inbound and outbound telemarketing and advertising via social media websites are good ways to achieve quicker and better results.

Today there are in fact specific agencies that take lead generation as a serious business and specialize in providing the same to different organizations and businesses. What they do is pretty simple, yet highly effective. The agencies build partnerships with different companies and use the internet to promote and advertise their products or services. A prospective consumer or business who comes across this website via a search engine, then needs to fill up a form that makes note of the customer's personal details along with his preferences, and the agency sends back this information to the organization in question.

Earlier, trade fairs and exhibitions were used by a company to display their wares to the public, where a prospective buyer would be the lead and each time an enquiry was made about the company's product or service, a new lead would be generated. These leads are also known as sales leads by the company and are a major part of their marketing strategy and generating quality leads is a daily requirement for the successful functioning of the company in the marketplace. Keeping these in mind, company's employ a three-step strategy to ensure maximum lead generation.

The first part is generating the lead itself. This is called lead generators in marketing term and involves any advertising or publicity activity that captivates the prospective client's interest in the company's product or service. The next step involves nurturing the lead that has been generated. This involves coming up with strategies that the company has to come up with to handle any potential lead. The final stage is called lead scoring which uses specific software to sift through all the leads and rank them according to the company's preference and importance.

With the growing requirement of business-client relationship today, companies are coming up new and improved marketing techniques to ensure maximum lead generation, be it via event marketing, relationship marketing, search engine optimization and internet marketing, social media marketing, CRM, telemarketing, direct marketing or email marketing, etc for both b2b and b2c markets.

Steve Kent Lim has more than twenty years experiences in telemarketing. He currently works as a direct sale telemarketing consultant. He helps B2B companies increase their revenue by generating sales leads and appointment through telemarketing. These days he spends his time writing articles related to telemarketing at http://www.howtotelemarketing.com/

A Successful Software Telemarketing Campaign Equals Success for a Software Firm

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AppId is over the quota

Telemarketing is a marketing strategy that has been around since very long ago. Time and time again, telemarketing has proven successful and has worked for many types of businesses that employ it to make more sales, or to use it for other services. One this is certain though, that telemarketing is effective and works marvelously when it comes to being used by B2B companies. In this day and age, telemarketing remains as popular and effective as it was back then and is still employed by many all around the world. As for software firms, they have something called software telemarketing which they can make use of in order to make more software sales.

For a software company that is new to the concept of how software telemarketing works then it would be important to know a lot about it and what they can do to achieve an effective software telemarketing campaign. The first thing to be decided upon is how they want telemarketing done for them. There are two ways to acquire telemarketing: outsourcing or starting your own in-house call center. Both of these, of course, involve spending of resources. However, in-house services aren't recommended for software firms that are already having constraints on their allotted budget when it comes to these things. For these firms with constraints, outsourcing is the best choice. Rest assured though, outsourcing won't make your campaign any less effective. Rather than that, you can look forward to working with a software telemarketing firm that takes pride in having professional telemarketers onboard.

Now let us assume that outsourcing is what you have chosen, let us proceed to what software telemarketing can do for your software firm. First of all, you must already know the importance of software leads when it comes to doing business. Software leads allow for you to be able to locate your prospects and clients that would be looking to do business with your company. If your firm is into the development of ERP software then software lead generation done by telemarketers should suffice in bringing in the needed ERP leads. Securing software leads should be your first step in running your software telemarketing campaign as these leads will be very important to you, and to your chosen telemarketing firm. This is because aside from just lead generation, you can also have your software telemarketing service provider do software appointment setting for you.

Software appointment setting is exactly as what the name already gives you an image of; it is done to set business appointments for software related sales and business. For a software firm that thrives on B2B transactions with others, this can become the best way to achieve more software sales appointments with your clientele. Software appointment setting however is only effective when software leads are available. That is why for software firms lead generation is the first step, and this, can become the second step to having a successful software telemarketing campaign. High-quality software leads and software appointment setting go hand in hand after all and with this, software telemarketing can become the best thing that a software firm can have in achieving their success.

Claire Hansen works as a marketing communications program manager. She is inviting you to visit http://www.erpsoftwareleads.com/ to learn more about lead generation and appointment setting for the software industry.

Software Lead Generation and Appointment Setting: Maximize Your Chances With Software Telemarketing

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AppId is over the quota

Leads are important for any business in today's day and age, even a software firm needs software leads in order to face the everyday challenge of making sales and continuing to exist in their industry. As a software firm needs more and more leads to make use of, quality is of the utmost importance. That is why many software firms employ the services of lead generation companies in order to receive more lists of software leads. However, as said above, quality is the issue in the generation of leads and not all types of lead generation companies can truly deliver on their promises of giving their clients high-quality leads.

When it comes to the generation of software leads, many choose to hire telemarketing firms. This is because telemarketers are excellent salespeople and know the best ways to communicate by means of the phone. Also, extracting the needed information from clients is part of their job so they know well enough how to generate high-quality sales leads. To generate these leads, telemarketers make use of cold calling. This is done by making calls to prospect companies and getting in touch with certain personnel. These personnel are usually company decision makers who have the authority to make major decisions on their company, just like purchasing new software for their systems.

How cold calling is done however is not completely at random. Usually, your chosen telemarketing firm would ask for anything that you make use of in locating your own prospects. Information they ask of you could be as to what types of companies and businesses you make more of your sales to, what industry you're the most profitable in and even other information such as the size of staff that the prospect company has. Using this information to their advantage, this type of precision targeting can greatly aid in the creation of high-quality software leads for you. By finding the right prospects companies, the leads they deliver to you all help to make your marketing campaign a success. Also, telemarketers can analyze all the latest trends in your industry and by knowing those trends, they can better market your offered software products and services.

Although lead generation is what you would hire a telemarketing firm for, you can also avail of services such as appointment setting. Combined with the leads that these telemarketers generate, you can have yourself a very successful appointment setting campaign that can greatly increase the odds of making a sale to a prospect company. This is because when these software leads were generated, telemarketers made sure that the chances for making a sale to the said lead would be of the highest possible chance. And by making contact with the prospect company and trying to set a software-sales appointment, you could very well land yourself a good business deal with them, or make a successful sale. So if you have software lead generation in mind, why not go full throttle with your telemarketing provider and ask them to also do software-sales appointments for you. With these two things at your side, you should be able to see good results and the true effectiveness of a software telemarketing firm.

Claire Hansen works as a marketing communications program manager. She is inviting you to visit http://www.erpsoftwareleads.com/ to learn more about software leads and appointment setting for the software industry.

Find Your Ideal Role Within An Exciting Career in Telesales

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AppId is over the quota

The telesales industry has grown considerably over the past few years, creating a wide range of job vacancies. Many specialist recruitment agencies can help you find your ideal role within the telemarketing sector. Recruitment consultants work to understand your key strengths and motivations, matching your skills and experience with particular vacancies and recommending you to top employers. It can be difficult to find the ideal job within a specific location.

Specialised recruitment consultancies offer a wide range of vacancies and often deal with employers from all over the country. Some consultants will also offer worldwide vacancies, enabling you to begin a fresh start with an exciting new career in an inspiring location. When many people consider a role within telesales, what often comes to mind is a busy, high-pressured call centre environment. While inbound and outbound roles are of course a big part of the telesales industry, there are also many other roles available.

Perhaps you have a background within the media or finance industry? You could use your previous experience to begin a specialised telemarketing or investment sales career working for a newspaper or loan company. On the other hand perhaps you are new to the job market? A role within inbound or outbound telesales can be a great place to begin, as no experience is needed. To work within a call centre you will need drive and focus and you must able to communicate effectively with a wide range of people.

As an inbound telemarketing representative, you will be answering calls, collecting information and processing orders. With outbound telemarketing, you will be initiating the call, contacting potential customers using technology such as predictive diallers. Telesales can be a great industry to work in if you wish to work varied or specific shift patterns. Many call centres are open during evening and weekends, so whether you wish to work full or part-time, your local recruitment consultancy can help you find a role that suits your daily schedule.

As a successful telesales operator you could earn up to ?23,000 a year plus commission. It may seem like a challenging role, but if you have a positive attitude, good communication and organisation skills and can work well under pressure, you have the ability to excel within a telemarketing career. Contact your local specialist recruitment consultancy today, forward your CV and simply sit and wait for the interview stage of your exciting new career.

Pinnacle 7.com is an established recruitment consultancy focusing on a wide range of sales environments. Whether you have years of experience or are new to the job market, Pinnacle 7 can find the right career for you. Visit their website today to enquire.

For more information about Investment Sales, visit: pinnacle-7.com

ERP Solutions Gain Marketing Advantage With Telemarketing

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AppId is over the quota

Software solutions don't just market themselves. One can ask themselves, did Windows gain popularity in a day? Or even Macintosh at that? It took the original programmers of these software a lot of hard work to get the popularity they have today.

Today, software solutions come by another name, especially to business owners. Nowadays, these solutions can also be called ERP; also known as Enterprise Resource Planning solutions. It is because a company does not need a simple software that only does commands and applications for leisure activities. They are in need of applications that contribute to the welfare and growth of their company's operations, functions, and even their finances.

True enough, there are tons of ERP programmers and resellers that offer such needed computer applications to those who need them.

As stated earlier within this article, such organizations that offer these solutions need to work hard to market their software. This may cost them quite a lot in terms of expending their resources, their effort, their time, and their money. To deal with this situation, they can acquire the aid of professionals found in telemarketing firms.

Professional telemarketing firms can aid programmers, manufacturers, and resellers of ERP solutions, especially when it comes to their software lead generation. To generate quality ERP leads, professional telemarketers take charge of their client's marketing campaign with the use of their expertise and various tools to help them in achieving a profitable outcome from their campaign.

Let us look into these things with more detail.

First of all, their expertise; generating ERP leads should be dealt with the right level of knowledge and understanding about the prospect's industry. Additionally, the sales representative should know by heart the various talking skills to pique the interests of said leads. Telemarketing firms are constantly in the know about the latest trends in software lead generation campaigns and incorporate them into the minds of their professionals.

Secondly, let us take notice of the tool they use for software lead generation. Primarily, they have a highly detailed and very lengthy list of potential clients to contact. This way, the software developer or the seller can be promised of a lot of leads to which are sales ready and almost willing to undergo with the purchase of said ERP solutions

Lastly, let us take into consideration the pipeline that they use. It is an innovation for the telemarketing firm's clients to immediately know, realtime in fact, of the coming appointments that have been set with their ERP leads. Hence, they can immediately act if a business appointment has been set and they can act accordingly to convert said prospect into a certified client of their software solution.

ERP software developers and resellers should take heed in outsourcing their lead generation campaign as quickly as possible. They should remember that they are not the only software organization in this earth and they are not the only ones who know of the immense aid of professional telemarketers. If they spend too much time contemplating on whether or not they should outsource to expert call center agents, then they risk their competitors getting ahead of them with each second they waste.

Claire Hansen works as a marketing communications program manager. She is inviting you to visit http://www.erpsoftwareleads.com/ to learn more about lead generation and appointment setting for the software industry.

Is Telemarketing The Future of Your IT Company?

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AppId is over the quota

This is a question that has long been asked by many entrepreneurs. The IT business has shown itself to be capable of aggressive development. And this can be for your company, too. That is, if your company has the right tools to make that happen. If not, then you ore in a heap of trouble. The worst case is to see your competitors getting the lead. In cases like these, it does make sense to take advantage of what IT leads have to offer. After all, these qualified business leads can be a big help for companies that are looking for better business deals, as well as examining the latest trends in their markets. Yes, these leads can be difficult to obtain, but you can still got them. All you need is to use professional IT lead generation services. This may sound too simple four you, but this method presents a lot of potentials to got your firm going.

In today's business, especially in the IT industry, selling IT services can be tough. You do not know who your willing buyers are, and there is the chance that the market you are trying to enter has absolutely no need for what you offer. In cases like these, you will need to know where to find your business prospects, and this is where professional lead generation services come in. This is the best method for you to get the best IT leads that you and your marketing team can follow up. More likely than not, you will be able to succeed in sealing that lucrative deal or making that profitable sale. You will need these leads in order to identify the people and companies, as well as the general market that you can invest in. This is possible with the help of lead generation services. The key here is in choosing professional telemarketing services.

Now, this is where the critics come in. Many of these experts claim that telemarketing will simply ruin your business. And that is with good reason. Past history with telemarketing services, with their aim to sell regardless of social backlash, has affected many firms in their views about this method. Still, the present form of this tool has changed drastically. As an important lead generation tool, this is the only method that can reach the most number of people in the most efficient way. Does it still cause trouble? Sure - for those who are not happy with this. But for the vast majority of companies that have used this to support, they will say that this medium has worked well with them. While there are other lead generation mediums available, there is no doubt that telemarketing is still the best medium for the job. It will be to your company's advantage if you could use this kind of service. It is an investment that is worth trying out.

In the end, only you can decide whether this lead generation services can help your company or not. But it is worth it. Just give it a try.

Phillip Mckenzie is a successful lead generation and appointment setting consultant specializing in IT Telemarketing. To know more about IT Telemarketing, Phillip recommends you to visit http://www.it-sales-leads.com/.

Cold Calling Success By Design

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AppId is over the quota

Many (many!) salespeople and entrepreneurs would rather visit their dentist for a root canal than spend an hour or so on the telephone cold calling.

Why?

The number one reason is a previous uncomfortable cold calling experience, which happens when we:

1) call outside our target market, bothering people with a message that doesn't apply to them; or

2) call the right potential customer, but use the wrong approach.

Once you put the necessary research into identifying your target market, ask these questions to design a successful cold calling campaign:

1. Can your message be delivered whether or not you speak directly with a specific contact?

If you can answer "yes" to this question, your campaign can be built around the easiest of cold calls.

For example, you might be inviting a large number of people to an event and you already have their email addresses. Simply compose an energetic, detail-filled message that can be left on voice mail and include a promise that more information is on the way.

The call might sound like this - "Hi Joan Smith, this is Dave Jones calling from ABC Company. I want to invite you and a guest to our incredible launch event tomorrow night which includes some well-known comedians, fabulous food and the chance to win one of several exciting prizes. I do have your email here, so I'm going to take the liberty of sending you an invitation with all the details. Of course don't hesitate to call or write with any questions or comments. All of my contact information will be in the email. I do look forward to seeing you at the launch!"

These are fun calls. They can be made quickly and when done with an energetic, welcoming voice, they always produce results. Not only that, by including a promise in your message (to send email), and then keeping it, you build trust.

2. Does your message need to result in a face-to-face meeting?

These calls are challenging because you have to reach someone in real-time, you must highlight the benefits of your product or service very quickly before asking for the meeting, and you must get the meeting organized in the first conversation. Approximately 50% more prospects will say "yes" to a meeting during a well-designed first call than in follow up conversations.

For example: "Hi Joan Smith, this is Dave Jones calling from ABC Company. The reason for my call today is we work in your industry providing tax advice that saves our clients as much as 15% on their tax bills each year. What I want to do today is organize a brief 20 minute meeting between you and our senior tax analyst to investigate the possibility of saving you money in this tax year. Would Tuesday or Wednesday of this week work for you?"

When asking for a meeting it is important to suggest specific dates. Everyone we contact today is busy, overwhelmed. When we ask the question "When can you meet with me?", it draws the prospect's attention to their entire calendar which is crowded with appointments and deadlines; it increases the likelihood of their responding with "Send me some information and I'll get back to you."

When you ask about specific dates, it narrows their focus, and helps them to see half-hour possibilities that allow for the meeting.

3. Does your message need to educate your prospect about your product or service?

This is the most difficult of cold calls - when your product or service is so unique or complex that a detailed conversation is needed in order to build your customer base and motivate people to find out more about you.

These calls require specific scripting and it is best to do some role playing before picking up the phone. You are designing a type of verbal choreography where you will use open-ended questions to inspire conversation and raise the interest of your target market.

These calls must also have excellent support materials that can be sent out by email and a commitment from all the salespeople to follow up diligently.

Selling magazine advertising is a good example of this type of call. Salespeople need to inspire conversation about the publication's circulation and its connection to the potential advertiser's target market. They need to send out links to the magazine online or a copy by regular mail, a rate card and testimonials. And they need to follow up faithfully in order to make the sale.

Increasing revenue through telephone sales is a valid option for a wide-variety of products and services. Success is in the details. Before putting salespeople on the phone, take the time to design your campaign so that your approach suits both your product and your audience.

Designing a cold calling campaign can be made easier with help and insight from someone with experience. I've spent 25 years calling companies both large and small, in North America and overseas, connecting with managers and CEOs. Please don't hesitate to contact me to discuss how I can help you create a cold calling strategy that will result in more sales and more customers. maryjane@thephonelady.ca

Effective Marketing Strategies: Software Telemarketing

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AppId is over the quota

In today's business world, you perhaps already know the importance of having business leads for use with your marketing campaign. Without these leads, it would be incredibly hard for any firm to make a healthy profit and continue functioning at an efficient pace. Making a profit, of course, is the lifeblood that fuels any business and without it would mean the ceasing of further operations; a business should be making more than it spends to function, not lose more than what it takes to operate. For software firms, this is a reality and that is why many of them rely on the services of software telemarketing firms to give them a helping hand.

There exist many types of lead generation businesses in the world today and many of them cater to the needs of companies that are in dire need of sales. However, this is like a giant race and everyone wants to get high-quality leads and be ahead of the competition. For a software firm, software telemarketing can be that advantage through not only lead generation services but through other functions as well. The creation of software leads such as ERP leads are just one of the many things that software telemarketing can be used for. But more than just the wide array of services that are offered by these firms, they also offer the services of skilled and professional telemarketers to their employers. With capable staff working for them, they pride themselves with being able to satisfy the needs of the many firms that rely on them for the services they provide.

When it comes to software leads, doing lead generation through software telemarketing is one of the best ways that a software firm can get what they want. Telemarketers are some of the best salesmen out in the world and when it comes to lead generation, they can easily take on such a task and bring in good results. For a software firm that specializes in ERP software, high-quality ERP leads can be created and placed in a well-organized database which is easy to navigate and make use of. And by generating more and more of these software leads for your firm, these telemarketing firms can be of great help especially when your marketing campaign needs a boost to improve performance. Aside from just lead generation however, software telemarketing is also made use of to do software appointment setting for software firms. If you are familiar with this approach, then there should not be a need to explain further but for those who are not, then that is what we shall talk about next.

Software appointment setting, like its name implies, is an approach in which you try to get business appointments with your clients. It is called software appointment setting as it is done for software firms and because it is done for the purpose of marketing software products and other services related to it. It is done by telemarketers through making calls to prospect companies and getting in touch with certain personnel with the aim to set appointments for their employing companies so that they can attempt to close a deal or make a sale with the client.

Software telemarketing is an effective strategy to use in that it offers services like these. Although many others also offer these services, relying on a software telemarketing firm may be for the best when it comes to software lead generation and appointment setting.

Claire Hansen works as a marketing communications program manager. She is inviting you to visit http://www.erpsoftwareleads.com/ to learn more about lead generation and appointment setting for the software industry.

About Selling Credit

AppId is over the quota
AppId is over the quota

There are a number of websites on the internet which allow you to make money from your mobile phone, whether that is through advertising or selling your phone credit directly. Advertising is often done via text message on a cash per text basis. People can also sell their unwanted airtime in return for cash. People who buy postpaid airtime from phone service providers are bound by the contract that they both agreed to. In this case if the consumer pays for the service but does not use it they end up at a loss. This is much the same for users of Pay As You Go (PAYG) credit. There are sites that have processed thousands worth of airtime and are trusted to handle your payments securely and safely.

Customers who sell their phone airtime online should have a PayPal account or have a mechanism of withdrawing their funds from PayPal (either a bank account or an online store that accepts PayPal). However, one feature that PayPal has is that it allows those who sell their airtime to receive money even if they don't have a PayPal account.

The process involved in the sending and receiving of money using the service is easy and flexible. Those who don't have a PayPal account will get payment through an email that is sent to the address that the phone airtime customer gave when they offered their credit for sale. This email is meant to alert the person that they have cash that is they are to claim. The email comes with instructions on how the money can be withdrawn from a PayPal account that has been set up for the claim.

The money can be spent by buying various items on websites that accept PayPal or it can be redeemed through a bank account after around three days. The money that a person receives after selling phone airtime might be lower than the face value of their credits. This happens because a certain portion of the paid amount is redeemed by the network operator. There are also certain fees that are charged by those who will process the payment and PayPal. The website where the sale was made usually takes a small amount and the customer is left with at least half the total value of the airtime.

People who sell their credit on websites should expect payment within 14 days of the sale. This is the maximum time frame when the whole payment process can be completed. In case a customer has set up a PayPal account with a certain email address, they cannot change the address on the PayPal account after it has been set up. Therefore, customers should properly check the email address when they input it in the relevant sections of the PayPal registration form before submitting it.

If you sell your credit it can be done for both PAYG as well as contract clients. The billing of the latter will depend with the stipulations of the contract. However people who want to sell their credit should carefully check the details they input and their contract because in most cases these websites don't give refunds.

Selling a top up credit or contract credit can be done for more than the five main networks in the United Kingdom and also in 27 virtual networks.

Dale Bidwell is the author of this article on Sell.

Find more information, about credit here