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Marketing is an important aspect in every successful business. Nowadays when telecommunication technology is more advanced than before, telephones play a crucial role in product or service promotion via telemarketing. This process involves an agent making unsolicited or cold calls to potential customers. Telemarketing can also refer to answering the queries or complaints of customers to resolve an existing issue.
Usually, a telemarketing script is followed to increase the probability of making each call successful. This is important because the business wants to sell what it can offer to as many people as possible for a bigger profit. For this reason, telemarketing scripts are made in such a way that potential customers found from lead generation will stay on the line instead of hanging up. Fortunately, there are agencies who prepare telemarketing scripts that will suit the needs of a particular business.
Common elements appear in all telemarketing scripts. The first thing that you will notice in these scripts is the introduction part. An agent making the call greets potential customer by introducing himself/ herself in a perky tone. Next, it often allow the recipient of the call to be engaged in a conversation with a few rhetorical questions coming from the agent. This would also be the time for the agent to state the purpose of the call. Some telemarketing scripts also include this part to identify some problems that might be experienced by the customer.
Telemarketing scripts also provide a way to connect the product or service offered by a business as a perfect solution to the problems identified earlier. This would be the perfect opportunity to make a sales pitch. Finally, the scripts end by closing the deal. The agent asks for contact details of the customer as well as the preferred methods of product shipment and payment
Callers that are armed with great telemarketing scripts usually make a successful sale because all the information that is needed to answer possible queries is given clearly. Following a script will also avoid wasting the time of potential customers as it delivers product or service information in an organized fashion. So, if you want to promote your business in the most cost effective way, telemarketing is one option that will be a win-win situation for both you and the consumer.
In summary, the effective script should starts with a positive and professional introduction which will immediate build up the rapport. Merely by saying "how are you today?" is not enough in building up rapport. You've to be consultative, asking non threatening questions and establishing the need that will lead to a close.
Steve Kent Lim has more than twenty years experiences in telemarketing. He currently works as a direct sale telemarketing consultant. He helps B2B companies increase their revenue by generating sales leads and appointment through telemarketing. These days he spends his time writing articles related to telemarketing at http://www.howtotelemarketing.com/
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